Who this course is for
- Marketing managers in small and medium enterprises
- Business owners who run their own marketing
- For those who want to move from random posting to a plan
What you will be able to do
- Build a quarterly marketing plan with digital objectives
- Choose the right channel for each objective instead of posting everything everywhere
- Write an ad that stops the scroll in the first two seconds
- Review the performance dashboard to know which campaign to stop
- Calculate the cost of a lead and compare it to its value
What we cover
- The customer journey and the appropriate channels for each stage
- Instagram & Meta ads: structure and targeting
- Organic Content and Platform Algorithms
- Measurement: indicators that matter
- Budgeting and Channel Allocation
Register your interest
We send you dates and details as soon as they are set, without commitment.